Adu O.B. — Author, Strategist & Founder Website Design And Development

A founder who's also an author runs into a specific problem. Land on the site to check out the books, and the homepage is selling a platform. Land on it looking for the company, and it reads like an author bio. Visitors can't tell which page actually answers their question, so most personal sites like this pick one identity and let the others go quiet.

We split the site by intent instead of by page count. Each book gets its own page — what it argues, what readers will learn, real reader reviews, and an FAQ. inste^d gets its own Works page, framed as what it actually is: something he built, not a line item under "portfolio." His personal story runs on a separate About page, written in his own words, so the credentials (20+ years advising Fortune 500 companies, governments, and international organizations across four continents) sit next to the reasoning behind the work instead of a bare resume line. On mobile, a bottom tab bar keeps Home, About, Books, Works, and Speaking one tap away, so no identity gets buried under the others.

Four identities unified under one navigation — books, company, story, and speaking — with a bottom tab bar that keeps all of them one tap away on mobile. Four weeks of design and development, completed by mound Studio's team on Webflow. Live now at aduboahin.com.

Rafat, Founder & Design Director @ Mound Studio